The 1990s are back, and not just in fashion. Beauty trends from the decade of crop tops, chokers, and baggy jeans are experiencing a revival — and it’s more sophisticated than ever. From runway shows in London to street style in Manchester, the hallmarks of 90s makeup — brown lips, matte skin, and strong brows — are making a stylish comeback. But this isn’t mere nostalgia; it’s a modern reinterpretation of timeless aesthetic principles that defined a generation.
Brown Lips: The Quintessential 90s Statement
Arguably the most defining 90s beauty trend, brown lips are everywhere. Gone are the over-glossed, frosty formulations of the past; today, brown lipsticks are semi-matte or velvety, offering warmth, depth, and a natural elegance. Shades range from caramel to deep chocolate, often with undertones that complement a wide variety of skin tones.
This revival isn’t about rigid adherence to vintage shades — it’s about personalisation. Modern brown lips are softer, more wearable, and adaptable to contemporary styles. Whether applied for office wear, evening outings, or casual brunches, brown lips offer a subtle yet confident statement, bridging the line between understated chic and bold sophistication.
Matte Skin: Timeless Texture
The matte complexion of the 90s is also resurfacing, but with updated techniques. Instead of heavy powders or cakey finishes, today’s matte looks aim for naturalness, longevity, and a touch of luminosity. Foundations are formulated to blur imperfections while maintaining skin’s inherent texture, providing a polished canvas without appearing flat or artificial.
Layering techniques are crucial. A light primer, followed by buildable matte foundation, and a soft dusting of translucent powder, creates a refined finish. Highlighting is used sparingly, often restricted to subtle areas like the tops of cheekbones or the bridge of the nose, maintaining the matte integrity while adding dimension.
Strong Brows: Structure and Expression
No 90s-inspired look is complete without strong brows. Think bold, well-groomed arches that frame the face and convey confidence. Unlike the overly sculpted brows of recent years, 90s brows are slightly softer, fuller, and natural in shape, enhancing expression without overpowering other features.
Modern techniques use tinted gels, pencils, or powders to fill sparse areas, emphasizing hair-like strokes rather than harsh lines. The goal is structure with authenticity — brows that look defined but lived-in, balancing the strong lip and skin aesthetics characteristic of the 90s revival.
